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Who

— alexander giraldo, designer + art director + creative conquistador + maker of things.

 
 

Alexander Giraldo

1st Gen Latino
Multi-Media Content Creator

I’ve worked with non-profits, nationally recognized associations, consultation firms, startups, and large corporate organizations all throughout my journey as a multi-media artist.

My goal is to deliver high-quality content via a variety of mediums including graphic design, film, and photography. I am compassionate about the arts and culture, seeking to utilize the intersectionality between art and business to create compelling marketing material and develop a thriving community for artists.

I believe that through collaboration and innovation, art can be effectively utilized to meet your media needs. My creative process involves strategy, diversity of thought, and technology to develop custom solutions for all clients.

As my personal practice has developed, I’ve met unique creatives with a common goal to visualize and create compelling experiences. This shared mission and vision has lead to the creation of Midas Touch Studio. I am currently the Art Director + Co-Founder of this multi-media creative studio. Please feel free to explore my work and let’s get in touch!

 

Work Experience

MIDAS TOUCH STUDIO
Art Director & Co-Founder

  • Lead planning, brainstorming, and development of creative projects such as promotional video campaigns, branding, website launch, and community events.

  • Establish creative approach/strategy for marketing initiatives and community outreach.

  • Collaborate with multimedia artists to ensure maximization of team and creativity.

  • Strategically and creatively work with a range of budgets to consistently deliver high quality content.


CASHDROP
Content Creator

  • Be hands-on, helping write and edit copy across social media, email, and website.

  • Assist development of photo/video assets for marketing materials.

  • Manage and prioritize the workload of multiple projects with different collaborators to create a steady stream of content.

  • Design using best practices for content design in collaboration with the Content Team while utilizing modern technologies and applying metrics, data, and design research to inform content and language decisions.


PROSPANICA
Art Director

  • Chicago chapter board member. Regularly contribute to goals, strategies and initiatives for Prospanica’s events, programs and brand.

  • Art director and content creator for marketing initiatives, including; videos, graphics, and e-blasts.

  • Actively participating in community initiatives and seeking creative solutions to bridge the gap between business professionals and creatives.


THE KALEIDOSCOPE GROUP
Graphic Design Consultant

  • Regularly contribute to the overall improvement and advancement of the organization through marketing initiatives, best practice development, and knowledge sharing.

  • Contribute to strategy, design, and implementation of company-wide re-brand.

  • Direct, film, and edit instructional and promotional videos for website and social media.

  • Create graphics and environmental designs for events and conferences.

  • Manage and mentor interns to contribute and collaborate with marketing initiatives.

 
 

Clients & Workplaces

A small collection of clients and companies I’ve worked with throughout my journey.

 

Contact Me